Does it seem like sites are getting traffic magically while you’re struggling to get visitors? You’re not alone. In fact, local websites average 414 visits a month.
If you want to monetize your site, you need more traffic. Advertising your website should be your biggest priority. It’s understandable if you don’t want to spend money on advertising and not see anything in return.
Play your cards right, and you’ll get traffic on demand. You can make money while you sleep.
How can you get more traffic that converts? Keep reading to learn the top tips for marketing your website.
1. Get Your House in Order
Anytime you take on a marketing campaign, you have to set a firm foundation. That’s especially true when advertising your website.
Start by setting marketing goals for your business. Yes, you want more traffic. How much more traffic?
Make the number realistic. You can’t go from 400 visitors to 50,000 visitors overnight. Set achievable benchmarks to get to your target number.
Shooting for 1,000 visitors in two months is achievable if you have the time to dedicate to marketing your website. Then set the next benchmarks until you get to that ultimate goal.
Then look at what you want your visitors to do when they visit your website. This ensures you’re driving the right kind of traffic to your site.
Next, determine your target market. Create buyer persona profiles of your ideal visitors. Consider the emotional needs they want to solve with your product or service. This is critical because you want to create content that makes people want to know more about your business.
Create content that your audience relates to and they’ll think, “Hey, that’s me!” They’ll visit your website and take the next step in the buyer’s journey.
You have to give visitors a great first impression. People take a couple of seconds to make a judgment about your business. They judge based on the site’s user experience.
It has to be fast. Check your code, test your site speed, and make sure you have the best website hosting for WordPress. These things contribute to your site’s performance.
The design has to work on desktop and mobile devices. Make it clean and user-friendly.
2. SEO Still Works
Search engine optimization still works, and organic search is still a big driver of website traffic.
There are hundreds of factors that go into search results. Focus on the two big ones: keywords and content.
Brainstorm ways that people search for products and services online. They might look in a geographic area, try to do the work themselves, or research brands.
Once you have a list of keywords, use a keyword research tool to see how many people search for that term. Use long-term keywords, which help you get more specific. You also attract the right people to your site.
Create in-depth articles for these keywords. Make sure you use the keywords naturally in the title and content. Create content on a consistent basis and you’ll see your organic traffic numbers rise.
3. Use Video Marketing
Video marketing is a powerful tool that drives traffic to your website. You can use it in conjunction with SEO because YouTube is owned by Google.
It also happens to be the second-largest search engine.
You already know the keywords your target audience uses to find information. Make videos that answer those questions and post them on YouTube.
In the video descriptions, you can post URLs that drive traffic back to your website.
4. Spend Money on the Right Advertising Channels
Do you think your content is gaining traction with your target market? It’s time to amplify your message and spend money to advertise your website.
Now, you have to think like your target market. Where do they spend time online? These are the places where to invest in paid ads.
Your advertising campaigns need a purpose. You’ll end up wasting money if you direct people to the home page of your website.
Create a customized landing page that’s aligned with the ad content. People who click on an ad look for a site that validates their click.
5. Use Remarketing
Your site’s visitors aren’t going to stay for a long time. Most of them check out a page or two on your site and leave. They forget about your site and don’t return.
That means you have to spend more money to reach more people to get more traffic. It seems exhausting, doesn’t it?
It doesn’t have to be thanks to remarketing. A tracking cookie on your website follows visitors and places your display and text ads to them.
Create a remarketing campaign that offers free information, such as a webinar or industry guide. You’ll be able to recapture and convert that lost traffic.
That enables you to turn the recovered action into warm leads. Add these warm leads to your email list, and you’ll be able to connect with them regularly. You have control over your leads and you can direct them back to your website.
Advertising Your Website for the Best Results
Ask any business owner what they want from digital marketing, and they’ll almost always say they want more traffic. Advertising your website is the way to accomplish that.
The tips in this article showed you just a few ways you can get more traffic to your site. Start with the basics and get your site in excellent shape. Focus on SEO, video marketing, and paid ads.
Once you see that your marketing strategies are working, create remarketing campaigns to capture visitors who leave your site.
That’s the magic of marketing your website. If you want to use social media along with these tips to supercharge your results, check out the Social Media section of this site.