Did you know that one-third of Google searches end up in a click on the top ranking, while the bottom of the first page gets 1-3% at best? That’s how important Search Engine Optimization is for your small business.
It’s great that you recognize SEO as part of a bigger marketing strategy. But how do you hire an SEO firm if you aren’t familiar with the industry?
Here are our 6 top tips for hiring an SEO firm for small businesses.
1. Know Your Digital Marketing Strategy
Before starting any collaboration with an SEO agency or consultant, it’s essential to know your digital marketing strategy. Without this, you can’t tell for sure if a company is a perfect fit for collaboration.
Also, understand some basics about search engine optimization. That will help you avoid wasting time and money by working with someone who doesn’t have the right skillset. It also helps ensure that you get the most from your investment.
In summary, SEO improves the visibility of websites within organic results on major search engines such as Google, Bing & Yahoo!
2. Ask Questions Before Collaborating
You need to be able to ask some tough questions about their experience and expertise. You want to make sure that they’re the SEO experts and can back up any claims that look suspicious.
It’s most important for local SEO or niche companies. If you’re based in Houston, for example, you’d expect a Houston SEO company to know the ins and outs of the area.
The more questions you ask at this stage, the more likely you will get a better service later. That’s because everyone is more likely to agree on a successful strategy for your business.
3. Study Their Website
Check they have experience working with local clients like yours. Ask them about their approach – will it be content-based or link-building focused? Do they use white hat techniques only? Are there any hidden costs involved?
And, of course, you’d expect an SEO company to rank highly when looking for an SEO company in your area!
4. Reading Online Reviews
Ask them for links to previous projects so you can see examples of their work. And check their online presence, too – does their site load quickly and display correctly across all browsers? Does it include contact details and social media profiles?
5. Look at Their Experience With SEO
If other companies have recommended them, this should give you the confidence to deliver high-quality services. However, don’t just take these recommendations at face value.
Look into each recommendation closely. Take a look at who referred them, the nature of the relationship, and find out if both parties were happy with the outcome.
6. Check SEO Agency Fees
If possible, try getting quotes from multiple agencies. The more quotes you receive, the better chance you have of finding the perfect match for your needs.
When searching for an SEO service provider, always negotiate a lower price. They may not offer discounts, but they might agree to extra services thrown in. This simple negotiation saves you hundreds of dollars over the year.
Cheap SEO packages often come with poor customer support. So even though you pay less upfront, you might find yourself paying much more later on down the line.
Hiring an SEO Firm Is a Must-Have for Online Businesses
Small businesses cannot underestimate the importance of having a strong online presence and web design. By not focusing on SEO, you can have the best website globally, but nobody will see it when they search Google.
Hiring an SEO firm may be the best tip you’ve ever found. Especially when searching online for tips about getting more visitors through searches!
Keep reading for more top marketing tips that’ll help your small business thrive!
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