Organic traffic is one of the biggest channels of digital marketing and optimizing it with the help of data science is a grave challenge in itself. Data Science provides marketers with useful roups of information through various mediums like organic, email marketing, and social media. But a lot of firms fail to seek the advantage out of this information due to SEO mismanagement and lack of experience or knowledge to identify the market and new opportunities that it offers. Such scenarios demand a call for action on the management’s part to look out for a suitable SEO company that is able to resolve your issues and give the much-needed boost to your company’s online presence.
With the emergence of digital marketing, you are flooded with suggestions and referrals about several different options, which may lead to some apparent confusion and dilemma.
You need to take sufficient time vetting these prospectives and develop a system through which you can shortlist the local SEO company or expert that you wish to collaborate with. Here are a few pointers which will guide you to the best resources available out there.
A broad spectrum of criteria need to be considered before any collaboration
It is very well known that before doing business with any person or organization, the first and most basic necessity is trust between the two parties. Likewise, when you are planning on handing over your SEO and traffic management to any company you need to sure about their work ethics and credibility. It is extremely essential for the company to be trustworthy as they will be responsible for your business’ online presence and actions. Similarly, there are several other criteria to be considered while selecting a local SEO company like their portfolio, reviews from other clients, whether they are equipped with the latest and sufficient tools to get the required output, and if they are pricing their services economically.
List down the SEO goals you envision for your business
This is something that many people ignore or do no implement thoroughly. If you start the manhunt for a task that is compiled of objectives that are unclear, you will inevitably end up choosing the wrong team. So educate yourself on where your company has been falling short in terms of SEO management, compile them in a list and then start looking out for people who can help you to specifically solve these problems and get your business the optimum recognition. Some of the common problems that you jot down are your website not getting enough traffic or conversions, having a website not optimized for search engines, social media or users, improving your digital presence, and finding new inline customers. This will make it easier for you to initiate a conversation and judge different prospective companies on their capability to solve these specific problems.
Enquire about the resources and tools that they use to get the job done
It is your duty to ensure that the local SEO company you opt for possesses the necessary tools to succeed. SEO is not a one-man show and it takes a whole bandwagon of people to get the job done right. A trustworthy SEO company is comprised of SEO specialists, content writers, developers, PR specialists, and graphic designers and all of this manpower is focused on making your website visually pleasing as well as optimized to the core. These are broadly categorized into three sub-categories; the technical team, content writers, and outreach specialists. The technical team should be equipped with skills to operate the latest tools like ScreamingFrog, SEMrush, Ahrefs, etc, and has to be dedicated to keeping track of your progress and account for perfection on the SEO front.
Whereas the content writers produce timely articles that are engaging and useful to the reader and comprise of relevant keywords. A good outreach team will make sure that you get most out of the content produced with the help of linkbacks. Proper communication between these teams will surely result in efficient outputs and project a certain growth in your business.
Discuss the pricing for their services beforehand
In order to come up with a profitable deal, decide your budget before you get invested in a service that you can’t afford. Plan an outline for your budget and set the amount that you can spare for SEO management. Look for affordable local SEO services that package all the benefits along with economical rates. Compare and contrast different companies based on their resources and whether the pricing is suitable for their respective service. Crosscheck the package deal with your list of objectives and choose the one that fits the description. With the constant changes coming about in the digital world is essential that you look for quality SEO and be willing to invest accordingly in order to ensure long term benefits to your enterprise.
Look into the company’s portfolio and ask the right questions
You need to do rigorous research before setting up a meeting with any local SEO agency. You can do so by asking for references from their recent clients and examine their portfolio to check for fine details that set the standard of the agency. Also, ask for examples of content they’ve produced for their clients and how they have able to contribute to the SEO communities, are they active on any forums and also what would be their strategy in order to grow your presence online.
Avoid opting for local SEO companies with the following red flags
You should not fall for flashy SEO presentations given by the company as that will just mean that they do not have any real strategies to get results but wan to woo you with beautiful, high-tech marketing pitches. Check if they have properly-documented and transparent procedures and do not believe in false promises like overnight rankings, doubled traffic, instant leads, and X-amount of backlinks. These kinds of unrealistic claims are made only by those are do not intend on fulfilling them and will mess up your SEO with poor knowledge. Select a local SEO company based on the criteria mentioned above and you should be good to go.