Creating a game app is not a one-person job unless you don’t want it to reach its full potential both in the development and promotion stages. Although you can probably do the bulk of the work yourself if you are a game developer or programmer, you will still need a few extra hands on deck to help turn your vision into reality.
That said, who do you need to have in your team to create a great game app? What are the things you have to keep in mind before hiring them? Read on to get answers.
The people you need for a successful game app
Technically, you can create a whole game yourself if you have all the skills required. Otherwise, you would need the help of others and their skills to help your game reach its full potential. Here is a list of people you need to have on your team:
Story writer. You probably already have a story for your game written out, but you may need the help of a writer to tweak the details and add more creative ideas. If you don’t have great writing skills, a story writer can also help you effectively describe what you want to happen in the game.
Game developer or programmer. A game developer can be a person or a business that writes the game code to make it functional. You can assume this role if you are a developer, but you may also hire additional people if your project requires a lot of code or if you need specialization.
Game artist. Aside from the story and the code, you will also need a game artist to create the art in the game. You can turn to 3D game art outsourcing services for help with digital art, animation, and 3D modeling. Alternatively, you can hire a full-time game artist to become a permanent part of the project team.
Marketing professional. A big part of a game’s success relies on its reception from the public. To ensure users will have positive feedback for your game, you have to know what they want and what they expect. For that, you need a marketing professional to conduct market research and find out what game users are playing, and how can you make a game that satisfies their wants.
Furthermore, a marketing professional will help you come up with effective marketing strategies for your game before and after its release. They can be put in charge of creating ads, outsourcing to content specialists, figuring out the best platforms for promotion, and managing the social media pages for the game, among many other essential marketing tasks.
Accounting professional. How is your app going to make money? How do you know if you’re operating at a profit? An accounting professional can help you figure out all the ins and outs of the financial aspect of your game. They can also guide you in deciding the prices for in-app purchases, which would make up the bulk of your revenue aside from ads.
Project manager. If you aren’t assuming this role yourself, then you would need someone to manage all of these people. The project manager will be responsible for making sure that tasks are done on time so that the project moves smoothly and that deadlines are met. They will also be the ones to manage work schedules, address concerns, and liaise between your team and other people that you have to remain in contact with.
Hiring tips for a successful game development team
Now that you know who you have to hire, let’s talk about the best way to go about hiring them. When finding people for your team, here are some tips to keep in mind:
1. Hire enough people. Find the right number of people to hire. Too many or too few can put your project at a loss.
2. Don’t immediately go for the people you know. You may have friends or colleagues that are possible candidates for the project but don’t forget to consider people outside of your close network as well.
3. Share your vision. Talk about your vision for the game during the interview. If that person jives with your vision and can see what you’re talking about, they could be the candidate you’re looking for.
Very few people can make an entire game app themselves, and even then, the quality is not so great with only a one-person team. If you want to create a successful game app, hire the people that you need and be sure that you have enough of them on your team.
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