Marketing

PROS AND CONS OF USING FLYERS

Suppose you’ve been creating flyers for your business or for whatever purposes for a long time now. In that case, you probably know how useful they are. Although it is considered one of the oldest marketing methods, it can still be an effective promotional material. 

Nowadays, creating a flyer can be done conveniently with just a few clicks. There are many resources available online that can help you make these stunning printed ads. Flyer makers, like Venngage, will definitely bring out the full potential of your marketing strategy.

You might be asking yourself, “Is it time to use flyers?” “Are they the right fit for my needs?” To help you decide, here are some of the pros and cons of using them.

WHAT ARE THE ADVANTAGES OF USING FLYERS?

1. You can add more information.

Unlike digital marketing, there are strict regulations that you need to follow. Failure to do so could result in your website or social media page being banned. With flyers, you don’t need to worry about this problem. You can definitely put anything relevant to what you’re promoting. 

2. It is undoubtedly easier to read for some people. 

Not everyone prefers to read long advertisement posts. Some like reading short, concise details in one go better. This is where flyers come in handy. Whether you do it on your smartphone, computer, or print it out, they’re definitely easier to read and more pleasing to the eyes.

3. It is affordable. 

Not to mention that there is a free flyer maker online that you can find on Venngage. Online tools like this are big blessings to students, business owners, organizations, and many others. It offers 500+ templates that you can utilize to fit your needs. Just add your content, do a little tweaking here and there, and you’re good to go.

4. Flyers can reach people both in and out of social media. 

Although most people across the world use the internet, we can’t argue that some are still not just into it. These people appreciate tangible things and face-to-face interactions more. Therefore, it’s inevitable that flyers will catch their attention better. Of course, the power of social media platforms is undeniable. Match that with the perfect flyer, and you’re sure to reach a broader audience in no time.

THE DRAWBACKS OF USING FLYERS

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Flyers are handy and efficient. On the other side of the coin, just like any other thing in this world, they also have downsides. Let’s discuss some of the disadvantages of flyers. 

1. People tend to discard a printed flyer after reading it or even without reading it. 

Some flyers fail to leave a long-term impact on customers, thus ending up in the bin. To avoid this, it is a must to have an eye-catchy design and engaging content. Venngage has all the necessary tools that you can use to create effective flyers, not just in print but also digitally.

2. Some people think that flyers are outdated. 

Meanwhile, other people think that leaflets are no longer effective as a marketing tool simply because they are old. But that is far from reality. Nowadays, people can create flyers online and post them on social media. This method proves that flyering has already evolved and in a good way.

3. It entails a tedious process.

Creating flyers indeed requires a lot of work if you start from scratch. From coming up with a great concept and design all the way down to choosing which font to use for text, the steps involved are not easy tasks. Nevertheless, there is a solution to this issue: to use flyer makers like Venngage. This kind of tool offers free templates, and if you just give it a shot, you will surely appreciate it a lot, especially if you have a hectic schedule. It can help you save time.

THE BOTTOMLINE

Flyers may have some disadvantages, but that doesn’t mean that they are no longer helpful. On the contrary, they serve their purpose, especially when creatively made. 

If you’re still in doubt about using a flyer as it might cost too much of your time and money, keep in mind that you just need to be more resourceful. Take advantage of free flyer makers out there, just like Venngage. This tool is very easy to use, and there are numerous free templates that you can choose from.

Additionally, many people are longing for connection. All of us have been spending most of our time on social media ever since the pandemic started. But, admit it or not, you surely miss getting pamphlets, leaflets, and flyers from someone while walking on the street. It still feels different and priceless.  

It’s great that you did some research before creating flyers, and hopefully, you have already decided. This is your sign to make a flyer for your project or business. Remove those hesitations now. Create your flyer, and let your message be heard. 

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